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INVESTING

Celebrity Endorsement Hits and Misses

Source: BusinessWeek

Posted: 12/08/08 6:28AM

Filed Under: Business News

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Celebrity Endorsements Gone Wrong

In this feature, BusinessWeek columnist Steve McKee evaluates celebrity endorsements from over the years, offering his take on the overall effectiveness of each match. Consider the five-star ranking system below, then read on for the hits and the misses.
5 stars = Smart. Very smart 4 stars = Not a bad idea 3 stars = Hmmm… 2 stars = C'mon. Really? 1 star = What were they thinking?
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